Brighten Up Your Winter Wardrobe
A Splash of Colour
As summer fades into a distant memory and autumn rolls into winter, it’s all too easy to match your wardrobe with the moody skies outside. Darker tones like black, grey, navy, and earthy neutrals begin to dominate the high street, and before long, our outfits can start to feel as bleak as the weather. But why blend in with the drizzle when you can stand out and brighten not only your outfit, but also your mood?
Believe it or not, colour can play a powerful role in shaping how we feel each day. During the winter months, when daylight is shorter and our exposure to natural sunlight is limited, it’s especially important to find simple ways to boost our spirits. Wearing colour is one of the easiest, most effective ways to do just that and it doesn’t require a complete wardrobe overhaul.
The Psychology of Colour
It’s not just about looking stylish, science backs up the impact colour can have on our emotions. Colours stimulate different parts of the brain, and wearing certain tones can evoke very specific feelings:
Red & Orange: These fiery hues radiate warmth, energy, and confidence. They’re great for days when you need an extra push of motivation or want to feel more assertive.
Yellow: A colour long associated with sunshine and positivity, yellow can lift your spirits and even boost creativity. Even a touch of mustard or ochre in your outfit can go a long way.
Pink: From soft blush to bold fuchsia, pink is uplifting, friendly, and romantic. It’s an easy way to add a touch of warmth without being overpowering.
Blue: A calming, reliable shade that can help reduce stress and promote tranquillity. Perfect for workdays or chilly mornings.
Green: A refreshing and grounding colour that evokes nature and calmness. It pairs beautifully with neutrals and works well for both statement pieces and subtle accents.
By incorporating these shades into your winter wardrobe, you’re not just making a fashion statement, you’re boosting your wellbeing, too.
Start Small: Accessorise with Colour
If you’re not ready to commit to bold fashion choices, accessories are the perfect place to start. A colourful scarf, handbag, or even a pair of gloves can totally transform your look while adding vibrancy without overwhelming your style.
In store, you’ll find a fantastic range of scarves that can elevate any coat or jumper. Look out for pastel checks and bold colour-block designs from brands like Just Elegance and Alexara, ideal for making a simple outfit look instantly more thought-out and cheerful. Layering a scarf in a bright hue over your neutral jacket or jumper is one of the quickest ways to look more put-together.
Another easy win? Bags. Swap out your go-to black or tan handbag for something a little more playful. Our collection includes a wide range of eye-catching pieces from brands such as Kipling, Guess, and David Jones. Think bold reds, royal blues, sunshine yellows, or soft pinks, something that makes you smile every time you grab it. You can even coordinate your bag and scarf for an effortlessly stylish and cohesive look.
Statement Outerwear: Make the Coat the Star
Let’s face it your winter coat is the hero of your wardrobe during colder months. It’s the one piece you’ll wear nearly every day, and it’s the first thing people see. So why not let your coat do the talking?
Choosing a bold-coloured coat is one of the most impactful fashion moves you can make this winter. Don’t shy away from brights, lean into them. Whether you’re drawn to electric blue, plum, hot pink, or a sunshine yellow, a vibrant coat can completely transform even the most basic outfit.
You’ll find a wide range of stylish and weather-resistant outerwear in store. Regatta, Craghoppers, and Tog24 are ideal if you want performance, durability, and practicality but that doesn’t mean you have to compromise on style. These brands offer coats in fun shades that still provide all the insulation and waterproofing you need for British winters.
Don't Be Afraid to Experiment
One of the most exciting things about embracing colour in winter is how much fun it can be. Style should always be a source of self-expression, and wearing colour can be a powerful way to show off your personality, even when the skies are grey.
If you’re nervous about going too bold, start with one piece, like a scarf or jumper and build from there. Once you get used to seeing yourself in brighter shades, you might find it addictive (in the best way). Use colour to highlight your favourite features, draw attention to your face, or simply bring a bit of joy into your day-to-day routine.
Final Thoughts
As winter sets in, it's easy to feel weighed down by the cold, the darkness, and the heavy fabrics of the season. But your wardrobe doesn’t have to reflect that. Colour has the unique ability to energise, soothe, and uplift and the best part? It’s completely within your control.
From sunny yellow scarves to bold berry coats, every little choice you make can brighten your look and your outlook. So whether you're shopping for practical pieces or playful updates, take the opportunity to experiment with colour this winter.
At Broadstone Mill Shopping Outlet, we have everything you need to refresh your wardrobe with a little (or a lot!) of colour from stylish accessories and bold knitwear to statement coats and quality bags. Come explore our latest collections and rediscover the joy of dressing brightly even when the days are dark.